Podcasting is a powerful tool for sharing knowledge, building your brand, and connecting with others. The medium makes them ideal for even a person to voice a perspective on subjects they are passionate about. If you’re a new host looking for guidance, here are some tips and tricks for starting a podcast.
Choose a topic you’re passionate about.
Your podcast will be much more enjoyable if you’re talking about something you love. Choose a topic you’re passionate about and that you know a lot about. Enthusiasm is palpable through the microphone. Hosts’ love and fascination with a subject drive a show’s success. People interested in your topic want to listen to someone as invested in the subject matter as they are. You might think I have this one interest and it is a niche. It is far too specific, and I do not think anybody else is as interested in this as I am. There is a podcast audience for the subject if someone loves their topic. No subject is too niche.
Listen to podcasts in your genre and format.
This will help you understand what works and doesn’t and give you ideas for your show. If you want to run an interview-style podcast, listen to shows in that format, like Factually! or Learning Lots, which make a lot of sense. Great teachings in how to frame questions in ways that incite meaningful responses from guests. How to avoid asking questions in a way that isn’t open-ended. This causes the conversation to come to a standstill. If you want to run an advice-style podcast, listen to shows like Arnold’s Pump Club or Digital Marketing Daily. Get a feeling for how the hosts deliver their advice that will stick to their audience. The number of shows readily available offers a fantastic library of real-world lessons. People are interested in starting a podcast and learning from others’ successes and mistakes.
Get the right equipment to start a podcast.
You don’t need to spend a lot of money and you do need to invest in decent equipment. A good microphone can make a big difference and doesn’t have to break the bank. The Audio-Technica ATR2100 are both popular options for beginner podcasters. You may also want to consider a pop filter and microphone stand. The standard of acceptable quality in the podcasting sphere is very attainable. However, you must meet that threshold or risk the classic review of “Why is the audio garbage?”
Establish a reasonably clear format.
Would you do best in an interview-based show where you bring on an expert in a field you care about? Terrific in this social media era; tracking down experts and inquiring about your show is easy. If that seems too daunting, podcast booking agencies exist to do that work for you. Would you prefer to start a podcast by yourself? Excellent, many podcasts consist of a single person offering advice or teaching listeners about subjects they are passionate about. Think about what works best for your niche and your personality. Avoid trying to force yourself into a format you are not meant for. People listen to a wide variety of shows and it is important that your format fits your personality. Not for you to find a way to work in the context of a format.
Start a podcast by creating a script or outline.
While you don’t need a script, it is a good idea to have an outline for in each episode. It is not uncommon for hosts or guests to have a handwritten list and a typed document open during recording. To make sure they remember all their points, avoid drifting off, and don’t muddle the sequence of the episode.
Practice, practice, practice.
Before you hit record, practice speaking into the microphone. Get comfortable with your equipment. Do it if you need to run through your script a few times. There is no frustration that is greater than asking to rerecord because of a lack of preparation.
Promote your podcast.
Don’t be afraid to promote your podcast on social media, blog, or other channels. Ask your friends and family to help spread the word! Consider reaching out to other podcasters in your niche to collaborate or cross-promote. You do not need a large following to start a show and getting the word out doesn’t hurt.
These insights are helpful for starting a podcast. To improve your podcast, get booked on podcasts to increase your experience, or receive coaching on podcast guesting, click here.